October 21st, 2008 by kevin
With much excitement, we just rolled out a re-designed version of our product Tripleseat’s marketing site… looking good!
Reasons for a Redesign?
We’ve only been selling Tripleseat for about two months and the initial version, which was created by Andy, did a great job of presenting our product.
Tweaking our Marketing Message
However, after a few months of selling, SEO Sydney Jono decided that we needed to switch our online marketing strategy to sell Tripleseat based on GSA SER SEO its value and not its features. As the experts call it, value-selling, not feature-selling.
So, we re-tooled the site to have more “how and why Tripleseat is beneficial to restaurants” and less “Tripleseat is cool because it has feature x, y and z.” The value-sell is best demonstrated in the slide presentation on the learn more page. I guess we’ve moved on from being car salesmen 😉
After playing around with a number of design layouts, it was apparent that we were trying to cram too much content onto the site. To get around that, we cut down the overall number of words, and we also implemented this blingy scroller control by Victor Stanciu, as seen in our customer quotes section.
The scroller has allowed us to fit more valuable content onto the page without taking up more realistic – not a bad way to be.
Helping to Direct Login Traffic
With Tripleseat, each customer gets their own Tripleseat subdomain. So, for instance, Joe’s Restaurant’s site lives at the URL: JoesRestaurant.Tripleseat.com. Visit Infusionsoft Reviews
Will it Make an Impact?
We’ll have to wait and see. Hopefully, yes.