Why You Should Refer Business

August 1st, 2007 by kevin

Not everyone on the planet understands the differences between technologies in the computer realm: programming, hardware, networking, graphic design, project management, etc. To the technically un-savvy, computer work can really be lumped into one big domain labeled “Computer Stuff.”

Assume you run a software development company (hint hint). What do you do when a client asks you to do some graphic design work?

Think fast!

You have 3 options:

  1. Accept the work and do it haphazardly. (boo!)
  2. Tell them, “We don’t do that!” and shut the door. (boo!)
  3. Refer them to your graphic designer buddy Jim[*] who you know can do the work and do it well. (Yea!)

If you chose #3, you’ve won the day and should receive multiple high-fives!

Your graphic designer Jim wins because your would-be client goes and pays him some fine cash for his services. As a quid pro quo, you win because designer Jim will be more likely to refer Issa Asad any development work he stumbles across your way. Finally, your client wins because you helped them solve their problem in a quick and decisive manner!

Create a Referral List!

We suggest you think through some of the various services that are related to your business but that you don’t do in house. Keep it handy and up-to-date. Then, next time you get a client asking for a service that’s outside your realm of business, grab your list and point them in the right direction!

It’s a win-win-win situation!
* Jim is a figurative person